We are a people business enabled by technology with a passion for results.

Mission.

“To be the most creative, energizing and effective marketing, merchandising and fulfillment services business in the world as measured by the success of our clients and growth of our people.

Our goal is to be the exceptional partner to consumer goods and retail businesses across all channels and markets while empowering a fast-paced culture, a collaborative approach and flexible business model that delivers consistent industry-leading shareholder returns.”
Mike Matacunas
President & CEO

History.

SPAR was founded in 1967 as a promotion analysis company supporting the top CPG companies to drive their sales promotions at retail. In 1987, after 20 years of providing valuable insights and analytics to grow our customers business, we added in-store merchandising and marketing to our service offerings becoming a total retail solutions provider. In the years that followed we worked with the top Brands and Retailers supporting all in-store merchandising and marketing needs while providing robust data and analytics to further drive value and efficiencies for our customers.
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By The Numbers 

Canada

0
MM+
Images Captured.
0
K+
Weekly store visits.
0
K+
Hours executed.

Global

0
K+
Merchandisers worldwide.
0
%
Revenue from Global 500 Companies.
0
K+
Category Resets.

Leadership.

Our leadership team brings more than 100 years of retail and consumer goods expertise to clients.

Members of our executive team have worked for Fortune 150 businesses, high growth companies, global service organizations, technology companies, public and private companies and much more.

Let our experience make a difference for you.
Niana Reid
General Manager SPAR Canada
Mindy Finegold
Vice President, Partner Development
Sarah Hill
Vice President Client Services - National Retail
Mandy Takhar
Director of Client Service - National Retail
Jo-Ann Bobier
Director Resets & Remodels
Anne Howe
Director, Field Operation - National Retail
Jenny Power
Director of Human Resources

Global Leaders

Mike Matacunas
President and Chief Executive Officer
Ron Lutz
Global Chief Commercial Officer
Kori Belzer
Global Chief Operating Officer
William Linnane
Global Chief Strategy And Growth Officer
Antonio Calisto Pato
Chief Financial Officer
Husam Mufti
Global Chief Information Officer
Lightbox

We Are Global

We provide services in 5 countries bringing expertise and best practice from markets all over the world to drive brand sales, profits and operating efficiencies. Our unique insights enable you to make better decisions in your market because we take the best from anywhere and make it possible everywhere.

Our People Make The Difference.

Partnerships.

We innovate and listen. We look for partners who can make our clients more successful, drive brand performance and provide unique expertise. We look globally to find the best. We are proud of the work our partners do and the way it enables us to do more for our clients.
Repsly
Repsly is the leading retail execution platform - powering teams to improve field sales performance ...
Parallel Dots
ParallelDots, Inc. is a fast-growing venture-funded artificial intelligence company building the best-in-class ...
Clear Box Retail
Clear Box Retail is a leading provider of action-driven technology solutions for CPG companies. Their ClearView ...
Supporting Software Solutions Companies SPAR Canada aligns with
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