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We are a people business enabled by technology with a passion for results.

Mission.

“To be the most creative, energizing and effective marketing, merchandising and fulfillment services business in the world as measured by the success of our clients and growth of our people.

Our goal is to be the exceptional partner to consumer goods and retail businesses across all channels and markets while empowering a fast-paced culture, a collaborative approach and flexible business model that delivers consistent industry-leading shareholder returns.”
Mike Matacunas
President & CEO

History.

SPAR was founded in 1967 as a promotion analysis company supporting the top CPG companies to drive their sales promotions at retail. In 1987, after 20 years of providing valuable insights and analytics to grow our customers business, we added in-store merchandising and marketing to our service offerings becoming a total retail solutions provider. In the years that followed we worked with the top Brands and Retailers supporting all in-store merchandising and marketing needs while providing robust data and analytics to further drive value and efficiencies for our customers.
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By The Numbers 

Canada

0
MM+
Images Captured.
0
K+
Weekly store visits.
0
K+
Hours executed.

Global

0
Countries.
0
Offices Worldwide
0
K+
Merchandisers worldwide.
0
%
Revenue from Global 500 Companies.
0
K+
Category Resets.

Leadership.

Our leadership team brings more than 100 years of retail and consumer goods expertise to clients.

Members of our executive team have worked for Fortune 150 businesses, high growth companies, global service organizations, technology companies, public and private companies and much more.

Let our experience make a difference for you.
Niana Reid
General Manager SPAR Canada
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Mindy Finegold
Vice President, Partner Development
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Sarah Hill
Vice President Client Services - National Retail
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Mandy Takhar
Director of Client Service - National Retail
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Jo-Ann Bobier
Director Resets & Remodels
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Anne Howe
Director, Field Operation - National Retail
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Jenny Power
Director of Human Resources
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Global Leaders

Mike Matacunas
President and Chief Executive Officer
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Ron Lutz
Global Chief Commercial Officer
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Kori Belzer
Global Chief Operating Officer
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William Linnane
Global Chief Strategy And Growth Officer
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Antonio Calisto Pato
Chief Financial Officer
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Husam Mufti
Global Chief Information Officer
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Lightbox

We Are Global

We provide services in 5 countries bringing expertise and best practice from markets all over the world to drive brand sales, profits and operating efficiencies. Our unique insights enable you to make better decisions in your market because we take the best from anywhere and make it possible everywhere.

Our People Make The Difference.

Working for SPAR means that I am given the opportunity to make a difference. It allows me to connect and work with a diverse range of people from all levels of management, to better plan, manage and execute jobs to achieve the best possible outcome. I enjoy working here as I am able to see a task through from start to finish. Knowing that I’m able to contribute to an action that requires strategic planning & execution from a several teams of people involved, provides a great sense of accomplishment. I love what I do because I have a great team of people I work with. From our clients to our internal team, I am nothing but grateful to be surrounded and supported by amazing and understanding people!

Maria Ricci
Client Service Manager

Working for SPAR means working for a company that I am proud to be apart of. I like working at SPAR for the people, I feel like I am on a team where everyone has the same common goal and everyone works together to accomplish that goal. It’s not, everyone for themselves. If SPAR succeeds, we all succeed. I enjoy the variety of the work, every week and day is different. I like being busy and feeling like I accomplished something each day.

Tania Helman
District Supervisor Ontario

Working for SPAR means I am given the opportunity work with both our wonderful team of merchandisers and various client/s. It means I am able to take the many years of expertise in the industry and apply it to everyday business to help achieve maximum results and goals. I like the great group of people that work at SPAR, the support, leadership and guidance I have been provided with.

Laurie Douglas
Client Service Manager

I have been a part of the SPAR Canada team for 16 years. I started as a rep with a small territory while my kids were in elementary school. This was the perfect job as a mom of 2 kids. It gave me the flexibility and income I needed. In Feb. of 2013, I took over the District Supervisor position. I have enjoyed each role. It keeps me thinking and active. I am very proud of my Alberta team, they do amazing work in the field and are great people. Thank you SPAR and thank you to my team!

Tracy Sanders
District Supervisor Alberta

Partnerships.

We innovate and listen. We look for partners who can make our clients more successful, drive brand performance and provide unique expertise. We look globally to find the best. We are proud of the work our partners do and the way it enables us to do more for our clients.
Repsly
Repsly is the leading retail execution platform - powering teams to improve field sales performance ...
Parallel Dots
ParallelDots, Inc. is a fast-growing venture-funded artificial intelligence company building the best-in-class ...
Clear Box Retail
Clear Box Retail is a leading provider of action-driven technology solutions for CPG companies. Their ClearView ...
Supporting Software Solutions Companies SPAR Canada aligns with
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Let's Talk
(416) 783-2676
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