We are a people business enabled by technology with a passion for results.

Mission.

“To be the most creative, energizing and effective marketing, merchandising and fulfillment services business in the world as measured by the success of our clients and growth of our people.

Our goal is to be the exceptional partner to consumer goods and retail businesses across all channels and markets while empowering a fast-paced culture, a collaborative approach and flexible business model that delivers consistent industry-leading shareholder returns.”
Mike Matacunas
President & CEO

History.

SPAR was founded in 1967 as a promotion analysis company supporting the top CPG companies to drive their sales promotions at retail. In 1987, after 20 years of providing valuable insights and analytics to grow our customers business, we added in-store merchandising and marketing to our service offerings becoming a total retail solutions provider. In the years that followed we worked with the top Brands and Retailers supporting all in-store merchandising and marketing needs while providing robust data and analytics to further drive value and efficiencies for our customers.
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By The Numbers 

Canada

0
MM+
Images Captured.
0
K+
Weekly store visits.
0
K+
Hours executed.

Global

0
K+
Merchandisers worldwide.
0
%
Revenue from Global 500 Companies.
0
K+
Category Resets.

Leadership.

Our leadership team brings more than 100 years of retail and consumer goods expertise to clients.

Members of our executive team have worked for Fortune 150 businesses, high growth companies, global service organizations, technology companies, public and private companies and much more.

Let our experience make a difference for you.
Niana Reid
General Manager SPAR Canada
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Niana Reid
General Manager SPAR Canada

Niana is the General Manager of SPAR Canada. Niana leads and oversees more than 900 employees, 20 large multi-national clients and more than 40 individual brands. In her role, Niana leads all fiscal management, strategy, new business, client experience and Human Resources.

With more than 20 years in retail merchandising and marketing experience, and her undying belief in her team and their potential, Niana has relentlessly kept SPAR Canada at the forefront of business expansion, customer relationships and team productivity. Niana continually drives her team to find new and innovative solutions to offer their client partners. She has proven her ability to drive positive results and process improvement, even during the toughest of economic markets.

Collaboration, growth mindset and goal setting are some of Niana’s hallmark leadership traits that allow her to continually build meaningful and long-standing business relationships with her colleagues, clients, partners and vendors alike.

Although Niana loves the high-energy and fast-paced environment of retail marketing, she also enjoys recharging on the weekends with a good book or on the ski hill in Collingwood, Ontario, with her husband and two children.

Mindy Finegold
Vice President, Partner Development
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Mindy Finegold
Vice President, Partner Development

Mindy is SPAR Canada’s Vice President of Partner Development. In her role, Mindy leads discussions with current and potential clients alike to determine how best SPAR can contribute to their overall growth and solve key retail objectives.

Mindy loves and thrives in the fast-paced and ever-changing landscape of the retail industry; it necessitates divergent thinking, creative solutions and an aptitude for innovation - all of which Mindy is proficient in.

By harnessing SPAR’s powerful industry-trusted technology, analytics and people, Mindy has been able to exceed client expectations and meet retail goals over and over throughout her nearly two decades at SPAR. Her consultative approach leads to lasting client relationships and a vibrant, inclusive, excellence-driven culture at SPAR. Mindy also oversees client budgeting, invoicing and project forecasting to ensure budget adherence and responsible fiscal management.

Out of the office, Mindy maintains an energetic and active life with her family in Thornhill, Ontario. She is dedicated to her karate training and personally holds a 2nd-degree blackbelt.

Sarah Hill
Vice President Client Services - National Retail
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Sarah Hill
Vice President Client Services - National Retail

Sarah is the Vice President of Client Services and is responsible for working directly with key national client partners to ensure that SPAR is doing our job to the absolute best of our abilities. Sarah’s ultimate goal is to make sure SPAR is going above and beyond to represent the client and meet their needs in the most effective and efficient way possible on a daily basis and across the entire country.

Upon arriving at SPAR, Sarah quickly became known as a solutions-oriented person and someone who strives to improve every situation she is a part of - both from a service provider’s standpoint and from a customer’s.

The SPAR team and our client roster have all benefited from Sarah’s leadership and involvement in projects. She is extremely skilled at breaking down complex projects and processes into bite-sized deliverables to enhance their manageability and level of success. Sarah’s team ensures that SPAR dominates in a fast-paced market with ever-changing deadlines, and has industry-leading efficiency and communication that is second to none.

Sarah is a busy Mom of two. On her days off, she loves a great mystery novel, cheering her kids on at the arena or court, and weekends at the cottage in the summer are a must with family and friends.

Mandy Takhar
Director of Client Service - National Retail
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Mandy Takhar
Director of Client Service - National Retail

Mandy joined SPAR Canada in 2016 and is the Director of Client Services. Mandy’s primary focus is to create and enhance client service strategies - to master how, specifically, we assist and implement programs and projects for select retail partners.

Attention to detail, managing hundreds of tasks at one time and superior skills in financial analysis make Mandy a trusted and valued project manager. Our clients know that with Mandy at the helm of a project, every detail will be documented, organized, calculated and executed as expected.

Mandy is creative, highly motivated and a decisive team player who tells it like it is. She works with our retail customers to flawlessly deliver on their requirements and with her team of client service managers to expand their knowledge base and constantly strive for excellence.

Mandy is a busy Mom of three and enjoys spending her downtime with her family, experiencing new adventures and making lifelong memories.

Jo-Ann Bobier
Director Resets & Remodels
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Jo-Ann Bobier
Director Resets & Remodels

Jo-Ann heads up SPAR Canada’s newest division - Remodels & Retail Transformations. In this role, Jo-Ann manages million-dollar projects that see retail footprints upwards of 150,000 square feet transformed into contemporary, reinvented and enjoyable shopping destinations. Her team works with contractors to renovate, revamp and repurpose entire facilities, after hours, from top to bottom, including each and every aisle, all signage and product displays.

Jo-Ann possesses an energy that is contagious and she always encourages a positive team dynamic with every project, and for all those involved. Attention-to-detail, meticulous adherence to project budgets and tireless work ensures her projects are always a success. Jo-Ann goes above and beyond to fully understand our retail customer’s goals and vision for each project resulting in true partnerships and collaboration is achieved with the client and SPAR team.

Jo-Ann and her husband live in Oakville, Ontario, love the outdoors and can be found biking, hiking and outside most weekends in the summer. In the winter, she’s kept busy cheering her grandson on at the local hockey rink.

Anne Howe
Director, Field Operation - National Retail
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Anne Howe
Director, Field Operation - National Retail

Anne is the Director of National Retail Field Operations at SPAR Canada and is responsible for more than 500 independent contract reps and 8 District Supervisors across Canada.

Anne’s team ensures that our client products in more than 7,000 retail points of distribution across Canada are marketed, merchandised and distributed as agreed upon. This includes dozens of brands, hundreds of products and hundreds of thousands of annual visits. Weekly in-store check-ups by Anne’s team, as well as blitz visits, confirm product placement, display set-up, stock availability and rotation, price and inventory audits, signage, plan-o-gram adherence, and any other important details within client/retailer contracts. 

Anne’s goal is to ensure our customer’s products are perfectly displayed - 100% compliance -  and that the highest level of communication and transparency is upheld between our field operations team and our valued clientele. This ensures that any discrepancies that arise are 100% resolved in a timely manner.

Our more than 500 merchandisers in the field are recruited, trained and managed by Anne; no small feat.

On the weekends, Anne takes advantage of her North Vancouver surroundings and does a lot of hiking in the mountains. She and her husband are sports enthusiasts and can often be found checking out local sports events or hanging out with her three granddaughters.

Jenny Power
Director of Human Resources
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Jenny Power
Director of Human Resources

Jenny is Director of Human Resources for SPAR Canada and drives our overall success through her role in recruiting and retaining the best of the best employees.

With more than 25 years of experience in Human Resources at national companies across Canada and at SPAR, Jenny is equipped with the management know-how and rich experience necessary to hire the right people with the correct skill set and provide the appropriate training that results in superior performance and job satisfaction.

Jenny is responsible for all of the Human Resource practices, procedures, recruitment, retention, performance management, compensation, health and safety, group benefits and administration. The substantial job of processing payroll for more than 600 employees in 4 different departments, is performed by Jenny on a weekly basis.

Because of the work Jenny does, SPAR is able to provide an extensive range of helpful services to our client partners (personnel for pop-up retail, special project contract workers, distribution centre staffing, short-term blitz workers, etc.).

In her spare time, Jenny is a dedicated equestrian.

Global Leaders

Mike Matacunas
President and Chief Executive Officer
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Mike Matacunas
President and Chief Executive Officer

Mike is responsible for setting strategy and leading the global organization of more than 25,000 merchandisers across 8 countries and 4 continents.

He brings more than 30 years of retail, services, technology and leadership experience to the business and a track record of driving growth, increasing profitability and creating shareholder value.

As a proven Fortune 150 retail executive and strategic leader, Mike has a deep, practical understanding of the day-to-day issues facing SPAR’s retail, consumer goods and distribution clients. He has also been recognized as a successful entrepreneur, technology executive and thought leader who has been quoted and published across media platforms and is sought after for speaking at industry events around the world.

Prior to joining SPAR, Mike served as the Chief Administrative Officer for Dollar Tree and Family Dollar Stores, Chief Executive Officer for The Parker Avery Group, Vice President, Strategy and Operations at Manhattan Associates and Vice President, Product & Operations and Managing Director, Europe for Evant. He serves on a number of charitable organization boards and when he is not spending time with his wife of 25 years and three children, he can be found on the tennis court.

Ron Lutz
Global Chief Commercial Officer
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Ron Lutz
Global Chief Commercial Officer

Ron leads SPAR’s global business development, and is responsible for global branding and marketing, as well as the business in Japan and Canada.

Ron has built a 35-year executive career guiding Fortune 100 companies and private organizations in the retail customer experience space. He led organizations through transformational growth, business solution strategies, brand and market expansion. Throughout his career Ron has held executive responsibilities in the areas of business development, experience design, strategic growth, marketing, omni-channel deployment, international expansion, and acquisitions. He has a track record of developing solutions from strategy to execution which delivered increased customer engagement, strategic relationships, and improved profitability.

Prior to joining SPAR, Ron was consulting as an International strategic retail advisor working with organizations in Japan developing customer experience strategies. Previously, he served as the Chief Client Officer at Miller Zell, a leading retail services and solutions company; responsible for business development, marketing, digital solutions, and project management. Earlier in his career, Ron served as a Vice President with Lowe’s Companies, where he led the deployment of an omni-channel customer experience solution across 2,000+ North American retail store locations. In addition, he had responsibility for new store deployment in emerging markets, and store renovations across US, Canada, and Mexico.

Ron has been published in numerous industry media platforms and has enjoyed the opportunity to provide insights as an international speaker. He currently serves on several industry and organizational boards.

When out of the office, he is an avid reader, focused on fitness, enjoys golf, a wine enthusiast, and a proud grandfather to five boys.

Kori Belzer
Global Chief Operating Officer
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Kori Belzer
Global Chief Operating Officer

Kori serves as the Global Chief Operating Officer of SPAR Group, Inc. Prior to that she served as the Chief Operating Officer since 2004, having been with the company since 1992.

Throughout her years at SPAR, she has been instrumental to the growth and success of the business. Kori has been a leader in the areas of Client Service, Field Operations and Sales & Marketing, providing a high level of focus on strategic client relationships to drive success and growth for all customers. She has streamlined processes and developed efficiencies that allow the company to focus on the needs and growth of its customers. Throughout her career at SPAR, she has led the successful integration of multiple acquisitions domestically and internationally that have provided SPAR’s customers with increased services and added value.

As Global Chief Operating Officer, she is responsible for creating global synergies, processes and driving operating efficiencies that improve individual country performance that provide the highest levels of customer experience and results to our clients worldwide.

To SPAR’s clients, Kori is a pillar of confidence that their business is being executed to the highest standards and providing maximum return on investment.

Kori is a graduate of the University of Kansas and is an avid sports fan with a particular focus on Jayhawks basketball.

William Linnane
Global Chief Strategy And Growth Officer
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William Linnane
Global Chief Strategy And Growth Officer

William leads group strategy and is responsible for developing new markets, acquisitions, expanding global programs, executing the technology strategy, and growing the Store Remodel and the Assembly businesses.

William has, over his 25-year career, highly relevant US and International experience. He has successfully delivered shareholder value by leading strategic change, driving operational excellence, and growing the top line across different businesses and markets. He has held leadership positions in iconic and well-known retailers, including Tesco in the UK and Ireland, and Sears and Kmart in the US; with accountabilities in the areas of Strategy, Merchandising, Finance, M&A, Vendor management and negotiation, Operations, Inventory management, Marketing, Digital, Data, and International markets.

Most recently, William was the CEO of a successful advisory and investment firm focused on M&A and retail restructurings. Prior to that, Mr. Linnane was President of Kmart’s Pharmacy, Drugstore and Grocery businesses in the U.S. and Puerto Rico, Chief Merchant at a leading book retailer in Europe, and led the Beverage, Candy and Snacks business for Tesco in the UK, working with Coca-Cola, PepsiCo, Nestle, Mars, Mondelez and others to drive branded growth opportunities via merchandising and other initiatives, including digital strategies. Mr. Linnane is a qualified accountant and started his career in finance working in the UK and Ireland at Kingfisher PLC and Tesco PLC. Mr. Linnane holds an MA in Economics from Trinity College, University of Dublin.

When out of the office, he loves to read, and to spend time with his wife and three daughters.

Antonio Calisto Pato
Chief Financial Officer
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Antonio Calisto Pato
Chief Financial Officer

Antonio brings extensive experience in finance, accounting, treasury, tax, compliance, credit collections, legal, and operations to SPAR. With his industry background in Consumer Goods (FMCG and CPG), Footwear and Apparel, Logistics, Transportation, Shipping, and Professional Services, Antonio has held leadership roles in five countries on two continents. He has expertise in corporate finance, accounting and reporting, financial planning and analysis, treasury and cash management, ERP implementation, corporate restructurings, Mergers & Acquisitions, tax and transfer pricing compliance, risk management, contract management, and inventory management. Antonio is fluent in English, Portuguese, Spanish, and French.

Before joining our team, Antonio held various leadership roles, including Chief Financial Officer at Earth Shoes and Tax Manager EMEA at CEMEX. He's also worked for Chiquita Brands International, PWC, and PLMJ as a Senior Advisor and Tax Attorney, respectively. Antonio's accomplishments include stabilizing company finances, fine-tuning ERP and reporting, implementing significant cost reductions, and building and streamlining departments. He also participated in the turnaround of a multi-billion dollar multinational company from near bankruptcy to steady profitability and has extensive participation in PMI.

When he's not busy crunching numbers, Antonio loves spending time with his wife and two boys, reading, being outdoors, and paddleboarding. We're lucky to have him on our team!

Husam Mufti
Global Chief Information Officer
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Husam Mufti
Global Chief Information Officer

Husam joined SPAR Group in 2000 as a Software Developer and in 2019 was promoted to Chief Information Officer.

Husam has been a part of SPAR’s digital journey in different capacities. During which, he led multiple IT teams through different initiatives to design, streamline, and modernize the overall systems’ capabilities and efficiencies. Husam’s leadership and dedication have been a cornerstone of SPAR’s global expansion over the past two decades, including North America, and Asia-Pacific. As Chief Information Officer, Husam is responsible for advancing SPAR’s digital strategy and enhancing SPAR’s global market leadership.Husam graduated Magna Cum Laude with a degree in Electrical Engineering from SUNY New Paltz.

In his spare time, Husam enjoys the outdoors and traveling. He is also a fitness enthusiast and enjoys learning about emerging technologies.

We Are Global

We provide services in 5 countries bringing expertise and best practice from markets all over the world to drive brand sales, profits and operating efficiencies. Our unique insights enable you to make better decisions in your market because we take the best from anywhere and make it possible everywhere.

Our People Make The Difference.

Partnerships.

We innovate and listen. We look for partners who can make our clients more successful, drive brand performance and provide unique expertise. We look globally to find the best. We are proud of the work our partners do and the way it enables us to do more for our clients.
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Supporting Software Solutions Companies SPAR Canada aligns with
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