We are a people business enabled by technology with a passion for results.

Mindy Finegold leads SPAR Canada with energy, integrity, and a clear commitment to building strong partnerships - both within the company and with clients. In her role as General Manager, she oversees all Canadian operations, guiding a talented national team and working closely with clients to ensure their retail strategies are executed with reliability and excellence.

With more than 20 years at SPAR, including her previous role as Vice President of Partner Development, Mindy brings deep operational, financial, and client-service expertise to her leadership of SPAR Canada. She is known for building strong client partnerships, delivering consistent execution across programs, and leveraging SPAR’s technology and data-driven tools to enhance performance and visibility. Mindy also provides strategic budget oversight and project forecasting, enabling sound financial decision-making and driving sustained business performance. Her leadership style is grounded in collaboration, efficiency, and a solutions-focused approach that drives results.

Mindy thrives in the fast-paced, ever-evolving retail environment - a space that demands flexibility, creativity, and operational excellence. She is devoted to driving performance, enhancing client satisfaction, and fostering an inclusive and empowering workplace in Canada.

When she’s not working, Mindy balances her busy career with an active lifestyle at home in Thornhill, Ontario, with her husband and two daughters. She is committed to fitness and personal growth - a discipline reflected in her dedication to karate, where she holds a 2nd-degree blackbelt.

Jean serves as Senior Vice President, North America – Sales & Marketing, driving the company’s commercial strategy, client engagement, and brand advancement across the United States and Canada. With more than 30 years of experience spanning the retail, CPG, and beverage sectors, Jean is widely regarded as a builder of high-performance teams and a catalyst for transformational growth.

A strategic thinker and operator, Jean is known for modernizing go-to-market models, aligning cross-functional teams, and forging partnerships that combine best-in-class field execution, advanced analytics, and emerging technologies. He has been instrumental in shaping SPAR’s evolution into a tech-enabled, data-driven retail services leader, spearheading initiatives that integrate AI, computer vision, demand intelligence, and real-time retail insights into SPAR’s service ecosystem.

Prior to joining SPAR, Jean held senior leadership roles with global organizations including Acosta, Anheuser-Busch, Keurig Dr Pepper, Lactalis, Newstrike Brands, and Independent Distillers. Over his career, he has consistently delivered revenue acceleration, improved operational performance, and elevated customer partnerships through innovation and disciplined execution.

Jean earned his degree from the university of HEC Montréal, majoring in Marketing with a minor in Sales.

Outside of work, he enjoys life on his hobby farm, scuba diving, skydiving, and traveling the world as an avid adventure motorcycle rider. Jean is married and the proud father of one daughter and two sons.

Niana currently serves as Vice President, New Business Development for SPAR Canada, where she focuses on strategic growth, new business, and expanding services with existing customers. She previously served as General Manager of SPAR Canada for 12 years, leading more than 900 employees, 20 large multi-national clients, and more than 40 individual brands. In that role, Niana oversaw fiscal management, strategy, new business, client experience, and Human Resources.

With more than 25 years of experience in retail merchandising and marketing, and an unwavering belief in her team’s potential, Niana has consistently positioned SPAR Canada at the forefront of business expansion, client relationships, and service innovation. In her current role, she continues to champion new and creative solutions that support customer growth and strengthen SPAR’s value proposition in the Canadian market. Her ability to drive results and lead strategic improvements has remained evident even in the toughest economic environments.

Collaboration, growth mindset and goal setting are some of Niana’s hallmark leadership traits that allow her to continually build meaningful and long-standing business relationships with her colleagues, clients, partners and vendors alike.

Although Niana loves the high-energy and fast-paced environment of retail marketing, she also enjoys recharging on the weekends with a good book or on the ski hill in Collingwood, Ontario, with her husband and two children.

Sarah is the Vice President of Client Services and is responsible for working directly with key national client partners to ensure that SPAR is doing our job to the absolute best of our abilities. Sarah’s ultimate goal is to make sure SPAR is going above and beyond to represent the client and meet their needs in the most effective and efficient way possible on a daily basis and across the entire country.

Upon arriving at SPAR, Sarah quickly became known as a solutions-oriented person and someone who strives to improve every situation she is a part of - both from a service provider’s standpoint and from a customer’s.

The SPAR team and our client roster have all benefited from Sarah’s leadership and involvement in projects. She is extremely skilled at breaking down complex projects and processes into bite-sized deliverables to enhance their manageability and level of success. Sarah’s team ensures that SPAR dominates in a fast-paced market with ever-changing deadlines, and has industry-leading efficiency and communication that is second to none.

Sarah is a busy Mom of two. On her days off, she loves a great mystery novel, cheering her kids on at the arena or court, and weekends at the cottage in the summer are a must with family and friends.

Mandy joined SPAR Canada in 2016 and is the Director of Client Services. Mandy’s primary focus is to create and enhance client service strategies - to master how, specifically, we assist and implement programs and projects for select retail partners.

Attention to detail, managing hundreds of tasks at one time and superior skills in financial analysis make Mandy a trusted and valued project manager. Our clients know that with Mandy at the helm of a project, every detail will be documented, organized, calculated and executed as expected.

Mandy is creative, highly motivated and a decisive team player who tells it like it is. She works with our retail customers to flawlessly deliver on their requirements and with her team of client service managers to expand their knowledge base and constantly strive for excellence.

Mandy is a busy Mom of three and enjoys spending her downtime with her family, experiencing new adventures and making lifelong memories.

Jo-Ann heads up SPAR Canada’s newest division - Remodels & Retail Transformations. In this role, Jo-Ann manages million-dollar projects that see retail footprints upwards of 150,000 square feet transformed into contemporary, reinvented and enjoyable shopping destinations. Her team works with contractors to renovate, revamp and repurpose entire facilities, after hours, from top to bottom, including each and every aisle, all signage and product displays.

Jo-Ann possesses an energy that is contagious and she always encourages a positive team dynamic with every project, and for all those involved. Attention-to-detail, meticulous adherence to project budgets and tireless work ensures her projects are always a success. Jo-Ann goes above and beyond to fully understand our retail customer’s goals and vision for each project resulting in true partnerships and collaboration is achieved with the client and SPAR team.

Jo-Ann and her husband live in Oakville, Ontario, love the outdoors and can be found biking, hiking and outside most weekends in the summer. In the winter, she’s kept busy cheering her grandson on at the local hockey rink.

Anne is the Director of National Retail Field Operations at SPAR Canada and is responsible for more than 500 independent contract reps and 8 District Supervisors across Canada.

Anne’s team ensures that our client products in more than 7,000 retail points of distribution across Canada are marketed, merchandised and distributed as agreed upon. This includes dozens of brands, hundreds of products and hundreds of thousands of annual visits. Weekly in-store check-ups by Anne’s team, as well as blitz visits, confirm product placement, display set-up, stock availability and rotation, price and inventory audits, signage, plan-o-gram adherence, and any other important details within client/retailer contracts. 

Anne’s goal is to ensure our customer’s products are perfectly displayed - 100% compliance -  and that the highest level of communication and transparency is upheld between our field operations team and our valued clientele. This ensures that any discrepancies that arise are 100% resolved in a timely manner.

Our more than 500 merchandisers in the field are recruited, trained and managed by Anne; no small feat.

On the weekends, Anne takes advantage of her North Vancouver surroundings and does a lot of hiking in the mountains. She and her husband are sports enthusiasts and can often be found checking out local sports events or hanging out with her three granddaughters.

Jenny is Director of Human Resources for SPAR Canada and drives our overall success through her role in recruiting and retaining the best of the best employees.

With more than 25 years of experience in Human Resources at national companies across Canada and at SPAR, Jenny is equipped with the management know-how and rich experience necessary to hire the right people with the correct skill set and provide the appropriate training that results in superior performance and job satisfaction.

Jenny is responsible for all of the Human Resource practices, procedures, recruitment, retention, performance management, compensation, health and safety, group benefits and administration. The substantial job of processing payroll for more than 600 employees in 4 different departments, is performed by Jenny on a weekly basis.

Because of the work Jenny does, SPAR is able to provide an extensive range of helpful services to our client partners (personnel for pop-up retail, special project contract workers, distribution centre staffing, short-term blitz workers, etc.).

In her spare time, Jenny is a dedicated equestrian.

William serves as SPAR’s President and CEO, leading the company’s overall market performance. A transformative leader, William has a guiding hand in SPAR’s mergers and acquisitions, expansion of strategic capabilities, service offerings, revenue growth and a relentless focus on expanding SPAR’s market leadership across North America.

With more than 15 years of senior leadership experience—and over 25 years in retail—William brings a deep understanding of the global retail and consumer goods landscape. He has successfully delivered shareholder value by leading strategic change, driving operational efficiencies, and growing the top line across different businesses and markets. He has held leadership roles in Tesco in the UK and Ireland, in Sears and Kmart in the US, and Eason & Son Ltd. in Europe. His career has spanned roles in merchandising, operations, category management, vendor relations, inventory optimization, marketing, data management, digital strategy, finance, and M&A.

Before joining SPAR, William served as CEO of Fortfield Capital Group, an advisory and investment firm focused on M&A, restructuring, and value creation for retail and business services clients. Earlier in his career, he led Tesco’s $5 billion+ Beverage, Candy, and Snacks division and served as President of Grocery, Drugstore, and Pharmacy businesses for Kmart, where he drove top-line growth, margin expansion and operational transformation.

William holds an M.A. in Economics from Trinity College, University of Dublin, and is a qualified management accountant. Outside of work, he enjoys reading and spending time with his wife and three daughters.

Steve is a senior finance and operations executive that brings to SPAR more than two decades of leadership across global technology, distribution, and manufacturing organizations. His career has focused on guiding companies through transformation, overseeing finance, accounting, treasury, business systems, human resources, and risk functions while driving strategic clarity and organizational alignment. He has led major integrations and carve-out initiatives, strengthened capital structures, modernized systems and processes, and built high-performing teams.

In his most recent roles as President and Chief Financial Officer, and previously as a senior finance leader across multiple global enterprises, Steve has shaped long-term financial strategy, executed complex M&A activity, and delivered operational improvements that consistently enhance resilience, profitability, and enterprise value. His work spans North America, Europe, Asia, and Australia, with a track record of leading organizations through periods of growth, change, and restructuring.

Steve began his career in public accounting, where he gained experience across a wide range of industries and business environments. Over the years, he has become known for his clear, grounded decision-making, his ability to simplify complexity, and his commitment to building strong teams capable of navigating demanding operational challenges.

Outside of his professional responsibilities, Steve is dedicated to personal growth, mentorship, and community engagement. He values developing people as much as developing financial strategies and is known for a leadership style that is approachable, steady, and rooted in integrity. When he’s not focused on organizational strategy, he prioritizes time with his wife and two children, staying active, and spending time at the beach.

Josh serves as SPAR’s Chief Technology Officer, setting the strategic priorities for technology innovation while overseeing systems, teams, and strategies that align technology with business growth. With over 30 years of IT leadership and advisory experience, Josh is recognized as an entrepreneurial, results-driven leader who transforms IT functions into business-centric, cost-effective teams that deliver measurable business outcomes.

In addition to his role at SPAR, Josh serves as an Operating Partner at NewRoad Capital Partners, an SEC-registered investment firm investing in early-stage software companies catering to large enterprises in the Supply Chain, Logistics, Retail & Consumer Packaged Goods industry sectors. As an experienced IT practitioner and corporate executive, he performs pre-investment due diligence, provides high-level strategic guidance, and brokers industry contacts for portfolio companies. He also serves as an advisor and board member to multiple technology companies, including FourKites, Optilogic, Tracer, Logiwa, Insite AI, Orderful, UPSTACK, G2 Reverse Logistics, Stylumia, and SmartSense by Digi.

Earlier in his career, Josh spent 18 years as Chief Information Officer at Family Dollar and Dollar Tree. There, he led large-scale IT transformations, integrated enterprise systems post-acquisition, implemented advanced analytics and e-commerce strategies, and oversaw technology organizations of 500+ professionals with budgets approaching $200M. His leadership was instrumental in enabling business growth, driving digital transformation, and scaling operations across thousands of stores.

Josh is also the founder of CIO Advisory Services, LLC, where he has guided Fortune 500 companies and private equity firms through IT strategy, organizational design, and technology investment decisions. His thought leadership has been recognized nationally—he was named CIO of the Year, Strategic Impact by RIS News and CIO of the Year by the Charlotte Business Journal.