Experience does matter.

With the average retail service provider being in business less than 15 years, it’s assuring to know that at SPAR Canada, your merchandising business is being run by people who’ve been doing this for longer than many of our competitors have even been in business.

Canadian Leadership Team

Niana Reid
General Manager Canada

Niana Reid

Niana serves as the General Manager for the Canadian operations with complete accountability for the P&L and strategic direction. Niana is an inspiring executive with an enviable history of success leading SPAR’s Canadian division since 2014.

Niana serves as the General Manager for the Canadian operations with complete accountability for the P&L and strategic direction. Niana is an inspiring executive with an enviable history of success leading SPAR’s Canadian division since 2014.

Fascinated by her employees’ potential, Niana is committed to developing her team to achieve far more than even they imagined. By leveraging the amazing power of people at retail, she has a proven record of exceeding expectations of SPAR clients. Niana’s career has flourished at SPAR over the past 20 years and her insights into the retail merchandising industry keep SPAR at the leading edge of growth, customer value, productivity and efficiency, all critical elements in driving Client success. Niana’s collaborative style encourages the sharing of information with business partners, vendors and colleagues resulting in long-standing business relationships.

While Niana thrives in the high energy of retail, she loves to recharge on the ski hill with her two children and husband.

Vice President Partner Development Canada

Mindy Finegold

Mindy serves as the Vice President Partner Development and, having joined SPAR in 2004, has extensive client relationship experience. Knowledgeable and creative, Mindy is a recognized thought leader in merchandising.

Colleagues and clients seek out Mindy and benefit from her level-headed commitment to drive value. With retail ever changing, Mindy thrives in this fast-paced and diverse industry working with clients to learn about their business and how SPAR can help deliver upon their specific objectives.

Mindy leads her team to consistently exceed client expectations to reach their retail goals. Always willing to do what it takes to leverage SPAR’s powerful industry-trusted technology, analytics and people, Mindy’s consultative approach leads to lasting client relationships. She is committed to developing her team and is instrumental in the creation of a vibrant, inclusive, excellence-driven culture at SPAR. The Canadian executive for SPAR’s Global IT leadership team, Mindy focuses on contributing to SPAR’s leading-edge best in class offering.

Out of the office, Mindy maintains an energetic and active life with her family and Mindy, herself, is a black belt in karate and highly dedicated to her training.

Director Client Services

Mandy Takhar

Mandy serves as the Director of Client Services with a 15+ year history of experience, joining SPAR in 2016. Mandy connects effectively across a wide base of diverse stakeholders and has refined skills in financial analysis, technology uptake, and efficiency in communications with busy moving people.

Mandy serves as the Director of Client Services with a 15+ year history of experience, joining SPAR in 2016. A creative, direct and decisive team player who is courageous and detail-oriented, Mandy’s strengths include: creating and enhancing client service strategies and improving implementation structures in a fast-paced environment, establishing strong client and retailer relationships, strategic revenue forecasting, strong business acumen delivering complex tight budget projects on time, and developing the capabilities of her team of client service managers and coordinators by sharing her depth of knowledge demonstrated by flawlessly delivering on client requirements. Mandy connects effectively across a wide base of diverse stakeholders and has refined skills in financial analysis, technology uptake, and efficiency in communications with busy moving people.

Mandy’s highly motivated personality extends beyond the workplace, keeping busy with her family during her down-time to experience new adventures and making life long memories.

Global Executive Team

President, Chief Executive Officer

Mike Matacunas

Mike is responsible for setting strategy and leading the global organization of more than 25,000 merchandisers across 9 countries and 5 continents.

Mike Matacunas brings more than 30 years of retail, services, technology and leadership experience to the business and a track record of driving growth, increasing profitability and creating shareholder value.As a proven Fortune 150 retail executive and strategic leader, Mike has a deep, practical understanding of the day-to-day issues facing SPAR’s retail, consumer goods and distribution clients. He has also been recognized as a successful entrepreneur, technology executive and thought leader who has been quoted and published across media platforms and is sought after for speaking at industry events around the world.

Prior to joining SPAR, Mike served as the Chief Administrative Officer for Dollar Tree and Family Dollar Stores, Chief Executive Officer for The Parker Avery Group, Vice President, Strategy and Operations at Manhattan Associates and Vice President, Product & Operations and Managing Director, Europe for Evant. He serves on a number of charitable organization boards and when he is not spending time with his wife of 25 years and three children, he can be found on the tennis court.

Chief Global Commercial Officer

Ron Lutz

Ron leads SPAR’s global business development, and is responsible for global branding and marketing, as well as the business in Japan and Canada.

Ron has built a 35-year executive career guiding Fortune 100 companies and private organizations in the retail customer experience space. He led organizations through transformational growth, business solution strategies, brand and market expansion. Throughout his career Ron has held executive responsibilities in the areas of business development, experience design, strategic growth, marketing, omni-channel deployment, international expansion, and acquisitions. He has a track record of developing solutions from strategy to execution which delivered increased customer engagement, strategic relationships, and improved profitability.

Prior to joining SPAR, Ron was consulting as an International strategic retail advisor working with organizations in Japan developing customer experience strategies. Previously, he served as the Chief Client Officer at Miller Zell, a leading retail services and solutions company; responsible for business development, marketing, digital solutions, and project management. Earlier in his career, Ron served as a Vice President with Lowe’s Companies, where he led the deployment of an omni-channel customer experience solution across 2,000+ North American retail store locations. In addition, he had responsibility for new store deployment in emerging markets, and store renovations across US, Canada, and Mexico.

Ron has been published in numerous industry media platforms and has enjoyed the opportunity to provide insights as an international speaker. He currently serves on several industry and organizational boards.

When out of the office, he is an avid reader, focused on fitness, enjoys golf, a wine enthusiast, and a proud grandfather to five boys.

Chief Financial Officer

Fay DeVriese

Fay DeVriese serves as the Chief Financial Officer, Treasurer and Secretary of SPAR Group, Inc., as of August 2020.

As CFO, Fay is responsible for all aspects of financial reporting worldwide of SPAR Group, Inc. She is directly responsible for the company’s consolidation financial, tax and SEC reporting, Sarbanes Oxley compliance, banking and investor relations, strategic direction and M&A activities.

Prior to joining SPAR, Fay served as Chief Finance Officer at Letica Corporation and has served in various global financial leadership roles at DSM Engineering Plastics, Eaton Corporation, Continental Automotive Systems and Motorola. Fay is a CPA licensed in the State of New York and earned her Bachelor’s of Science degree from the State University of New York at Albany.

When she is not working, Fay can usually be seen at the local high school or university pools cheering her daughter on who is a competitive swimmer. Fay also enjoys reading and traveling with her family in her spare time.

Headshot of SPAR leadership
Chief Operating Officer

Kori Belzer

Kori serves as the Chief Operating Officer of SPAR Group, Inc., as of 2004, having been with the company since 1992.

Throughout her years at SPAR, Kori has been a leader in the areas of Client Service, Field Operations and Sales & Marketing. She has streamlined processes and developed efficiencies that allow the company to focus on the needs and success of its customers. She has also led the successful integration of multiple acquisitions that have provided SPAR’s clients with increased services.

As COO, she is responsible for creating the operating processes that, along with the SPARtrac™ Retail Service Operations System technology, give SPAR a service level unparalleled in the industry. Kori drives the efficiency, timeliness and accuracy of SPAR’s operations. In addition, she spearheads and oversees the development, communication and implementation of effective growth strategies with all SPAR’s clients.

To SPAR’s clients, Kori is a pillar of confidence that their business is being executed to the highest standards and maximum return on investment.

Kori is a graduate of the University of Kansas who is an avid sports fan with a particular focus on Jayhawks basketball.

Chief Information Officer

Husam Mufti

Husam joined SPAR Group in 2000 as a Software Developer and in 2019 was promoted to Chief Information Officer.

Husam has been a part of SPAR’s digital journey in different capacities. During which, he led multiple IT teams through different initiatives to design, streamline, and modernize the overall systems’ capabilities and efficiencies. Husam’s leadership and dedication have been a cornerstone of SPAR’s global expansion over the past two decades, including North America, and Asia-Pacific. As Chief Information Officer, Husam is responsible for advancing SPAR’s digital strategy and enhancing SPAR’s global market leadership.

Husam graduated Magna Cum Laude with a degree in Electrical Engineering from SUNY New Paltz.

In his spare time, Husam enjoys the outdoors and traveling. He is also a fitness enthusiast and enjoys learning about emerging technologies.