Experience does matter.

With the average retail service provider being in business less than 15 years, it’s assuring to know that at SPAR Canada, your merchandising business is being run by people who’ve been doing this for longer than many of our competitors have even been in business.

Canadian Leadership Team

Niana Reid
General Manager Canada

Niana Reid

Niana serves as the General Manager for the Canadian operations with complete accountability for the P&L and strategic direction. Niana is an inspiring executive with an enviable history of success leading SPAR’s Canadian division since 2014.

Niana serves as the General Manager for the Canadian operations with complete accountability for the P&L and strategic direction. Niana is an inspiring executive with an enviable history of success leading SPAR’s Canadian division since 2014.

Fascinated by her employees’ potential, Niana is committed to developing her team to achieve far more than even they imagined. By leveraging the amazing power of people at retail, she has a proven record of exceeding expectations of SPAR clients. Niana’s career has flourished at SPAR over the past 20 years and her insights into the retail merchandising industry keep SPAR at the leading edge of growth, customer value, productivity and efficiency, all critical elements in driving Client success. Niana’s collaborative style encourages the sharing of information with business partners, vendors and colleagues resulting in long-standing business relationships.

While Niana thrives in the high energy of retail, she loves to recharge on the ski hill with her two children and husband.

Vice President Business Development Canada

David Rieger

David is a driven and enterprising sales executive with a 26-year history of success in exceeding sales revenue targets. His experience includes Canada, U.S. and Caribbean markets across a variety of channels from CPG to B2B.

David is a driven and enterprising sales executive with a 26-year history of success in exceeding sales revenue targets. His experience includes Canada, U.S. and Caribbean markets across a variety of channels from CPG to B2B. David has sold into an enviable list of major retailers including Wal-Mart, Loblaw’s, Metro, Costco, Shoppers Drug Mart, Katz Group, London Drugs, plus most USA retailers including Target, Walgreens, Rite Aid, Wal-Mart, Shop Rite, Winn Dixie and Kmart. David joined SPAR in a Senior Leadership Role in 2012.

A sought-after change agent, David has spearheaded rebranding of organizations resulting in double digit growth through a variety of means including go-to-market strategies, multi-channel marketing, increased retention and operational efficiencies. Customer-focused, he has extensive experience designing custom solutions for retail clients in line with their specific goals. He forges loyalty with clients, vendors and external business partners. His motivational management style results in teams that achieve excellence.

David’s highly motivated personality extends beyond the workplace. He loves to work out, swim, boat, and bike ride.

Vice President Partner Development Canada

Mindy Finegold

Mindy serves as the Vice President Partner Development and, having joined SPAR in 2004, has extensive client relationship experience. Knowledgeable and creative, Mindy is a recognized thought leader in merchandising.

Colleagues and clients seek out Mindy and benefit from her level-headed commitment to drive value. With retail ever changing, Mindy thrives in this fast-paced and diverse industry working with clients to learn about their business and how SPAR can help deliver upon their specific objectives.

Mindy leads her team to consistently exceed client expectations to reach their retail goals. Always willing to do what it takes to leverage SPAR’s powerful industry-trusted technology, analytics and people, Mindy’s consultative approach leads to lasting client relationships. She is committed to developing her team and is instrumental in the creation of a vibrant, inclusive, excellence-driven culture at SPAR. The Canadian executive for SPAR’s Global IT leadership team, Mindy focuses on contributing to SPAR’s leading-edge best in class offering.

Out of the office, Mindy maintains an energetic and active life with her family and Mindy, herself, is a black belt in karate and highly dedicated to her training.

Global Executive Team

Headshot of SPAR leadership
Chief Operating Officer

Kori Belzer

Kori serves as the Chief Operating Officer of SPAR Group, Inc., as of 2004, having been with the company since 1992.

Throughout her years at SPAR, Kori has been a leader in the areas of Client Service, Field Operations and Sales & Marketing. She has streamlined processes and developed efficiencies that allow the company to focus on the needs and success of its customers. She has also led the successful integration of multiple acquisitions that have provided SPAR’s clients with increased services.

As COO, she is responsible for creating the operating processes that, along with the SPARtrac™ Retail Service Operations System technology, give SPAR a service level unparalleled in the industry. Kori drives the efficiency, timeliness and accuracy of SPAR’s operations. In addition, she spearheads and oversees the development, communication and implementation of effective growth strategies with all SPAR’s clients.

To SPAR’s clients, Kori is a pillar of confidence that their business is being executed to the highest standards and maximum return on investment.

Kori is a graduate of the University of Kansas who is an avid sports fan with a particular focus on Jayhawks basketball.

Chief Financial Officer

Fay DeVriese

Fay DeVriese serves as the Chief Financial Officer, Treasurer and Secretary of SPAR Group, Inc., as of August 2020.

As CFO, Fay is responsible for all aspects of financial reporting worldwide of SPAR Group, Inc. She is directly responsible for the company’s consolidation financial, tax and SEC reporting, Sarbanes Oxley compliance, banking and investor relations, strategic direction and M&A activities.

Prior to joining SPAR, Fay served as Chief Finance Officer at Letica Corporation and has served in various global financial leadership roles at DSM Engineering Plastics, Eaton Corporation, Continental Automotive Systems and Motorola. Fay is a CPA licensed in the State of New York and earned her Bachelor’s of Science degree from the State University of New York at Albany.

When she is not working, Fay can usually be seen at the local high school or university pools cheering her daughter on who is a competitive swimmer. Fay also enjoys reading and traveling with her family in her spare time.

Headshot of SPAR leadership
Chief Revenue Officer

Gerard Marrone

Gerard (Gerry) Marrone joined SPAR Group, Inc. as SVP Sales & Marketing in January 2017 and was promoted to Chief Revenue Officer in December of the same year.

As Chief Revenue Officer he oversees all revenue generation and marketing activities for the company. He is responsible for strategic growth initiatives and expansion of the domestic business. His role includes seeking and leading strategic alliances and joint ventures and he is responsible for developing capabilities and best practices within the sales and marketing function that will be shared and implemented across the organization and the international network.

Gerry brings SPAR over twenty-five years of progressive experience in the marketing services, experiential marketing, professional sports, Internet retailing and big box retail. During his career he has held executive positions for leading companies such as PromoWorks, CROSSMARK, Pierce Promotions, Women’s Professional Soccer and Bed Bath & Beyond.

Mr. Marrone was a two-sport college athlete and received a B.S. degree in Marketing from Montclair State University. He lives in Middletown, NJ and has been married to Karen for over thirty years. They have three children and one grandchild.

Chief Information Officer

Husam Mufti

Husam joined SPAR Group in 2000 as a Software Developer and in 2019 was promoted to Chief Information Officer.

Husam has been a part of SPAR’s digital journey in different capacities. During which, he led multiple IT teams through different initiatives to design, streamline, and modernize the overall systems’ capabilities and efficiencies. Husam’s leadership and dedication have been a cornerstone of SPAR’s global expansion over the past two decades, including North America, and Asia-Pacific. As Chief Information Officer, Husam is responsible for advancing SPAR’s digital strategy and enhancing SPAR’s global market leadership.

Husam graduated Magna Cum Laude with a degree in Electrical Engineering from SUNY New Paltz.

In his spare time, Husam enjoys the outdoors and traveling. He is also a fitness enthusiast and enjoys learning about emerging technologies.

President, International

Steve Adolph

Steve serves as the President of the International Division of SPAR Group, Inc., as of June 2016.

As International President, he oversees operational improvements for SPAR’s global businesses and provides executive support to strengthen client relationships among existing international clients. He is also responsible for strategic growth initiatives including geographic and service expansion.

Steve provides SPAR and our clients accomplished international leadership. He has not only conducted business in more than 60 countries over 20 years, but he also spent 10 years living in Australia and Singapore. Over this time, he has held executive positions for leading global brands such as Equal, NutraSweet, Roundup, SentrySafe, Cat’s Pride and Kalamazoo Outdoor Gourmet, and leading Private Label brands like Cott Beverages. Steve is also the former CEO Asia/Pacific for Invacare, a leading provider of home medical care.

Steve graduated Magna Cum Laude from Duke University and has an MBA with distinction from Northwestern’s Kellogg School of Business.

When he’s not flying out across the globe accumulating over 5 million frequent flyer miles, he can frequently be found grilling out at home with his wife and son.