AUBURN HILLS, MI – Women We Admire, a rapidly expanding professional women's network, has named Sonja-Rose Cowen, Senior Vice President, Business Development, SPAR Group, as one of its Top 50 Women Leaders in Consumer Products and Retail for 2025.
The annual list recognizes exceptional women who are shaping the future of retail and consumer products across a wide range of sectors, including fashion, beauty, food, home goods, and health. Honorees demonstrate deep product expertise, sharp analytical skills, and strong leadership, all while driving high-performing sales teams and delivering outstanding customer experiences.
In her role at SPAR Group, Cowen leads all new business development activities at SPAR Group, a leading retail merchandising and marketing services company serving retailers, brands and distributors. Prior to SPAR Group, she held senior management roles at Grenade USA, Bodybuilding.com, Novogyne Pharmaceuticals and Philip Morris International. She graduated from California State University-Sacramento and resides with her family in Boise, ID.
“Our entire management team is extremely proud of Sonja and this well-deserved honor. We all love working with her and appreciate the experience, expertise and leadership she brings to every project she takes on,” said Mike Matacunas, CEO and president, SPAR Group.
Women We Admire is a membership organization comprised of some of the most accomplished women executives and leaders across the U.S. and Canada. As one of the fastest-growing professional women's networks, our goal is to provide members with powerful leadership insights and an unrivaled close-knit community of extraordinary women who enrich each other's career journey. Women We Admire provides news and information on today's women leaders in business, technology, finance, law, medicine, entertainment, sports, and many other fields.
SPAR Group is an innovative services company offering comprehensive merchandising, marketing and distribution solutions to retailers and brands. We provide the resources and analytics that improve brand experiences and transform retail spaces. We offer a unique combination of scale and flexibility with a passion for client results that separates us from the competition. For more information, please visit the SPAR Group’s website at http://www.sparinc.com.
